Salary: £45,000 - £50,000 per annum (15% annual performance bonus)
Role type: Permanent
Location: Hybrid, 2 days a week required in the London office
Reporting to: Head of Performance Marketing, Hometree

About Hometree

Join Hometree Group and be at the forefront of transforming the residential energy landscape. Founded in 2015, Hometree began its journey in the home cover market. Today, We are spearheading the shift towards a future where home energy systems are decentralised, digitised, and reliant on renewable sources such as heat pumps, solar panels, batteries, EV chargers, and smart controls. This innovative approach is not just about sustainability; it's about empowering homeowners to manage their energy more efficiently and cost-effectively, thereby setting new standards in energy consumption.

We operate across three dynamic divisions:

Financial Services:

Here, you'll contribute to offering flexible financing options, that make it feasible for homeowners to embrace renewable energy technologies and make essential upgrades.

Energy Services:

Be part of our extensive network of local installation businesses that equip homeowners with the cutting-edge, sustainable energy solutions necessary for reaching net-zero emissions.

Home Services:

Help maintain the comfort and functionality of homes with comprehensive coverage plans that protect the essential hardware in the home.

At Hometree Group, we are committed to guiding UK homeowners on their journey towards more sustainable energy solutions, and we need passionate individuals to support them at every step. Join us during this exciting time, and play a pivotal role in a business that supports sustainable homeownership in alignment with their readiness and needs.

Key Achievements

🏆 £85m+ Capital Raised -

We’ve raised over £85m to-date from leading global investors including Legal & General Capital and specialist energy VCs

🏆 6 Acquisitions

We've expanded our operations by acquiring four key companies across financing (Hometree Finance - formerly BewWarm), homecover (Your Repair) and energy services (GeoWarmth, The Little Green Energy Company, IMS, and GreenGen).

🏆 100k Homes Covered We cover over one hundred thousand homes across the UK

🏆 280+ Employees We have over 280 passionate employees transforming the industry across the Group, one home at a time

About the Role

In this role, you’ll be responsible for generating high-quality leads for our growing network of solar panel and heat pump installers. You’ll plan, deliver, and optimise campaigns that directly support the UK’s transition to cleaner, greener energy.

You’ll manage campaigns end-to-end across SEO, Paid Search, and Paid Social—owning both the strategy and execution. This is an in-house role, so rather than handing briefs to agencies, you’ll be building and running campaigns yourself, with the freedom to test, learn, and scale what works.

Responsibilities

SEO & Website Performance

• Local SEO: Develop and execute Local SEO strategies to improve rankings and organic lead volume
• Content & Technical SEO: Conduct keyword research, write briefs for content creation, and make technical SEO recommendations
• Analytics & Monitoring: Monitor website traffic and performance using tools like GA4 and Google Search Console
• Collaboration: Work with internal and external teams (designers, developers) to implement site updates and conversion improvement

Stakeholder Collaboration

• Sales Alignment: Work closely with Sales and Operations teams to understand lead quality and sales conversion feedback
• Performance Updates: Share regular marketing performance updates with the wider business
• Local Initiatives: Support local marketing initiatives for installer brands where needed

Reporting & Analysis

• KPI Reporting: Own reporting on lead volumes, CPL, conversion rates, and other key KPIs
• Insights & Recommendations: Provide actionable insights and recommendations for continuous improvement

What We’re Looking For

• Experience: 3+ years’ experience running lead generation campaigns
• SEO Knowledge: Strong understanding of SEO (both on-page and technical)
• Budget Management: Experience managing marketing budgets and working towards CPL and CPA targets
• Technical Skills: Confident using GA4, Google Search Console, and campaign management platforms
• Mindset: Data-led, results-focused mindset
• Attitude: Naturally curious and proactive, with a willingness to test new ideas and approaches
• Flexibility: Comfortable taking on new challenges beyond day-to-day tasks to help drive wider business goals

Extra Credit

• Email Marketing: Hands-on experience running email marketing campaigns using platforms like Mailchimp or similar
• CRO: Experience in CRO and landing page optimisation

Our Recruitment Process:

• Initial Call: Start with an introductory call with our Junior Talent Acquisition Specialist to discuss the role and your potential fit. (30 mins)
• Skills-Based Interview: Engage in a detailed discussion about your past experiences with our Performance Marketing Manager (45 mins)
• Values Interview: A Values Based Interview with our COO and PPC manager (40 mins)
• Task/Final Interview: Meet with members of our marketing team and present a task. (1 hour)

Perks of the job

We have an ever expanding list of benefits that currently includes:

• 25 days holiday plus bank holidays and your birthday
• Hybrid working - Spend 2 days per week with your team in our collaborative London office (it’s dog friendly too!)
• Free boiler & home emergency cover with Hometree plus 40% discount for friends & family
• Discounted gym membership across over 100 UK gyms (independent and chains) and free fitness, wellness and nutrition apps.
• £300 Home office allowance
• Support for your mental health and wellbeing via Oliva
• Menopause support from Stella, including friends & family access
• Cycle to work scheme
• Regular team socials including Summer and Winter parties.

FCA Code of Conduct

At Hometree, we prioritise ethical conduct and regulatory compliance. As a regulated financial services organisation, we operate under the strict guidelines and regulations set forth by the Financial Conduct Authority (FCA). We are committed to maintaining the highest standards of integrity and professionalism in all aspects of our business.

As a prospective member of our team, you will be expected to fully embrace and adhere to the FCA Code of Conduct obligations. These obligations are designed to ensure the fair treatment of customers, the preservation of market integrity, and the promotion of healthy competition within the financial services industry.

Equal Opportunity Employer

At Hometree, we are committed to creating an inclusive and representative environment. We know that different experiences, perspectives and backgrounds make for a better workplace and a better planet. Together, we celebrate differences and promote a culture where you can bring your full self to work.

We promise to give you the same opportunities as everyone else and we won't discriminate against you at any point in the hiring process or the working day. This includes how we source talent, our interview process, our conditions of employment, feedback and everything in between

Division

Hometree (Cover) - Commercial

Department

Commercial

Locations

London

Yearly salary

45,000 - 50,000