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Marketing Communications Lead



Marketing & Communications
Brentford, UK
Posted on Thursday, May 23, 2024

About Us:

OpenSolar was founded in 2017 by global pioneers in solar software - Andrew Birch and Adam Pryor. OpenSolar exists to accelerate the adoption of solar and renewable energy globally. We provide the world's clean energy professionals with an end-to-end digital design, sales and management software to grow their businesses, free of charge.

OpenSolar is driven by its mission to accelerate the adoption of solar for a world powered by sunshine by 2050. We stay focused on our mission by obsessing over the experience of our end users, being open and honest, solving problems through careful and deliberate design, and by keeping things simple.

OpenSolar is a truly global organisation with our team spread across 10 countries and our user base spread over 130+ countries. Find out more about our world class crew here:

At OpenSolar, we are dedicated to cultivating a workplace that celebrates diversity and promotes inclusivity. Our goal is to build a team that is reflective of the communities we serve, recognising that diversity brings strength and richness to our organisation. We believe that everyone should feel empowered to bring their authentic selves to work and we are committed to creating an environment where all employees are valued, respected, and supported. We actively seek to attract and retain a talented workforce that represents the breadth of our society. We provide equal opportunities for everyone to thrive and advance in their careers, enabling them to achieve their full potential.

This is your opportunity to be part of the clean energy movement, creating a lasting impact on the world. All while being part of a passionate, fun, and highly collaborative team.

The Role:

OpenSolar is looking for a technically capable marketing and communications professional to lead the marketing of our products and services throughout the United Kingdom and European markets to solar installer companies and industry partners (e.g manufacturers, lenders), and ultimately end consumers (e.g. homeowners). The core responsibility of the role is to increase OpenSolar brand awareness, growth and monetization while working closely with both the UK & EU product and sales teams, as well as the global marketing team, to design and implement communications strategies.

The role will require an in-depth knowledge of core marketing tools and techniques for increasing product adoption, user engagement, and helping drive new revenue.

What you’ll be doing:

  • Communications calendar - Develop, execute, and actively manage the communications calendar for UK & EU markets across all marketing channels including email, social, blog, in-app, and in-person events
  • Collaboration - Work closely with internal and external stakeholders (e.g. partners) to deliver compelling, localized content and messaging to increase awareness and adoption of OpenSolar with solar professionals
  • Go-to-market - Design and execute go-to-market launch strategies for OpenSolar features, as well as partner products & services
  • Partner marketing - Work closely with partners to co-market the relationship to our respective bases and increase brand awareness and adoption of partner products & services
  • Copywriting - Lead copywriting draft, review, and execution for email, social, blog, in-app, website, webinars, in-person events, and PR & media marketing channels
  • Content creation - Create and curate first-pass content for all communication channels (i.e. using Canva)
  • Brand development - working closely with leadership, create powerful mission-oriented brand narratives and communicate them through social media and other channels
  • Lead generation - Implement lead generation strategies to build and maintain a pipeline of potential customers
  • Monitoring and analytics - use data and analytics tools (i.e. Hubspot, GA4, etc) to track the performance of marketing efforts, assess return on investment (ROI) and adjust strategies accordingly

What you’ll need:

  • A bachelor's degree, preferably in marketing, business administration, or related field
  • Experience in marketing, communications and the technology field
  • Strong communication, interpersonal, leadership and team working skills
  • Experience developing and implementing email and social strategies using platforms such as Hubspot
  • The ability to clearly relay technical information to non-technical customers
  • A passion for creating copy and content, aligned to our brand and story
  • Bold, independent, self-motivated, innovative, passionate
  • Obsession with finding new ways of solving problems to get results and having fun with it
  • Terrific organizational capabilities
  • Experience preparing digital communications plans and reports
  • Understanding of audience segmentation and targeting approaches
  • Solar industry experience is preferred but not essential

What we bring:

  • A passionate, driven, and highly collaborative team
  • We are a mission focused organisation with a well-being led culture.
  • A diverse, equitable and inclusive work environment where we celebrate everyone.
  • Professional development and support of your individual growth
  • Constant exposure to new opportunities to learn and grow
  • A fast-paced work environment with leading technology solutions
  • Flexible leave options so you can shape your life-work priorities.
  • An opportunity to be part of the clean energy movement, creating a lasting impact on the world